Nerd Alert! More 2015 Predictions

Aside from marketing news, I enjoy reading and learning about technology & innovations.  I'm really glad my friend sent this article to me over the weekend - Where is Enterprise Infrastructure Headed in 2015.  I know it must have valuable news, because he's a total nerd! I admit a lot of this information is outside of my wheelhouse, but I'm dedicated to learning more each year so I can be a more valuable employee and consultant to my clients.

This article talks about some topics that enterprise watchers should expect to see in 2015.  

I'm particularly interested in the section "APIs on the mind", as my company has an API based infrastructure.  Hey, we're already headed to the future and have been for years!

Performance Horizon Group's proprietary platform - ExactView - is a 100% API-based, enterprise-level solution that brings automation and scale to the management of your affiliate program, including:

• Robust real-time reporting and customized views of program performance.  
• Dynamic commission and creative management tools that allow advertisers and publishers to optimize ROI and more efficiently allocate ad spend.
• Global publisher payment capabilities that are highly flexible, fully proprietary and  unmatched in the marketplace.

PHG’s solution - ExactView - is built to provide sophisticated performance-based marketers the ability to strategically optimize their program.  From the efficient exchange of data and an intuitive interface that is customized to your considerations and an experienced platform services team, PHG offers a distinct solution.