How we can all be friends!

Shine the light: Transparency for brands, agencies & ad-technology suppliers

• Should we go direct to the brand?  
• What value does the agency provide?  
• Are we simply a vendor, or a technology partner?  

When data & information are shared across all three parties, transparency creates a favorable environment to make the smartest marketing decisions.  All three parties benefit when they work together with full transparency.

This article in AdAge was written just about one year ago & I find it very relevant today.  The author writes, "Agencies become more of a player in the process as the ad-tech companies provide data that tell them what types of creative are working and in what situations, and brands can apply these insights across channels."  This is very true, as brands are looking for continuity throughout all channels: SEM, affiliate, display, email marketing, social marketing & even offline.

PHG's technology solution, ExactView, gives transparency to brands, their trusted agency & also to their publisher partners.  Publishers can easily view their performance & commissions due.  Agencies can easily view trends & insights gained from campaigns & publisher performance.  Together, the brand, agency & publishers can easily work together towards more effective promotions & campaigns, while optimizing each sale.  

Let's work together!