Can retailers close the omnichannel gap?

Here's a great article that talks about how retailers can close the omnichannel gap, written by Jason Wallis, CTO of Mozu.  The article appeared in December 8, 2014 Internet Retailer site.  I recommend retailers shop at Chico's if they're looking for an omnichannel experience to emulate!

Thanks, Chico's!

I have really high expectations when it comes to an omnichannel experience with brands & shopping.

1. I want it when I want it - NOW please
2. I want it how I want it - please be available in store & online, or if I need to speak with a real person, just in case
3. I want it at my price - please give me preferred pricing for being a member or brand follower

Chico's is a brand I enjoy very much (I'm like their demographic poster child) because of the style, selection AND their omnichannel experience.  I am a Passport member (I get better discounts because of this) & I recently used a social network promo code during my order for an even better price.  I heavily rely upon user product reviews when selecting whether or not I would like to buy their products.  

Well, I ordered & I received my items at home.  However, after further review,  I decided one item wasn't quite what I had hoped for.  No problemo!  I figured I would just pop into my local store for a quick exchange.  It was soooo easy & I enjoyed seeing other new merchandise in person.

Thanks, Chico's!!

Oh, did I mention I also instant messaged a Chico's rep before placing my online order?  One of the best chats with a customer service rep in a long time.  A+ for you all!  

Sincerely, Your Loyal Customer