- Mad Men will flash forward to the big 80's, where Don, Peggy, Roger, Pete & Joan are still running the show, but with bigger shoulder pads & skinnier ties
- E! will cancel the Kardashian's and I will finally get my Sunday evenings back
- Since I'm a Chicagoan, the Cubs will win the World Series (it's standard operating procedure that Northsiders say this every year, regardless of our true feelings!)
But alas, this blog is supposed to be more about marketing industry news...
The author says his predictions "all relate to deriving real ROI from the massive investments that marketers are now making in content." Content will shift to what people decide to engage with; for example product and user reviews. Consumers would like to cut through the news-overload clutter. I don't want to hear about your product's features & benefits from the company. I want to hear from other consumers. That is the type of content that matters, to me at least!
I like #7 a lot (below). Brands are looking for partners to carry them into the future, working across many different aspects of their business using a seamless solution.
Technology parters who are flexible & fast moving will best serve the global brands in finding these solutions for today's challenges, as well as next year's.
7. Content marketing providers will focus on solutions partners
As content marketing continues to become further aligned with business goals, market integrations will become invaluable. Brands will demand seamless solutions that make it frictionless to connect their content marketing efforts with their CRMs and ESPs. Technology providers will grow their partner ecosystem with exclusive contracts and look for new integration opportunities that will benefit clients.
Thanks for the list, Shafqat! I have it bookmarked to see how clear your crystal ball is for your new year's predictions.
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