Welcome!

Well, hello!  I'm glad you found me.

My name is Laura Martinet & I work for Performance Horizon Group.  We're based in the UK & recently opened our US HQ in Chicago.  PHG provides enterprise brands and their agencies the ability to scale & grow their performance / affiliate marketing programs globally.

Our next-gen technology platform, ExactView, allows advertisers the ability to capture, expose & report in real time on core product data, as well as meta data.  Our technologies, along with our customized services, allow advertisers full flexibility & control to dramatically transform performance for both advertisers, as well as their top tier publishers.

I start each day reading the news:  news about major advertisers, news about the performance marketing industry & news about news!  My blog, Marketing Industry News, is a collection of news I have read that is important to me for various reasons.  Perhaps it's news on a new trend or a major brand I've been following, or maybe I've posted it because it's just funny.  I welcome comments & other postings that you feel may be interesting, also.  This is just really my take on marketing news, trends, random thoughts & advice from a sales / marketing industry veteran.

Coming up in January, I'll post some highlights from Affiliate Summit West in Las Vegas (here's an old "Welcome to Las Vegas" photo from a family vacation, way back when in December 2011).  Team PHG will be at the summit in Las Vegas, traveling from all corners of the globe, including London, Sydney, New York & Chicago.   If you're going, too, let's meet!  Please send me a note & we can connect in person at the show.  I welcome connecting with you via twitter, Instagram & LinkedIn as well.  



In the meantime, here's my first post:  a Think With Google survey.   It's about about how retailers can effectively learn to bridge the gap between consumers' digital and in-store shopping habits.

While reading, think about the last time you were in a store & quickly searched for competitive prices, a coupon or other information that eventually drove your purchase.  My last in-store & mobile combined experience included shopping for a used cell phone for my kid (don't ask how he lost the battery -- let's just say college kid on a weekend mini-bender).  I searched for better deals while I was at the counter & actually found one!

Thanks & let's connect soon~
Laura