Also from Internet Retailer, an article on e-commerce sales up 8.3% on Christmas. Ho Ho Ho! So while we were opening our presents, sipping the egg nog and watching football, we were also shopping. Perhaps we were spending all the gift cards received in our stockings? The author writes:
Consumers kept shopping online on Christmas Day, increasing U.S. e-retail sales by 8.3% over Dec. 25 last year, IBM Corp. reports today via its IBM Digital Analytics Benchmark, which tracks data from 8,000 retail clients. The IBM report does not estimate sales in dollars.
This last article was written in November from Forbes & the author writes about online marketing trends to watch for in 2015. I bookmarked it a while ago & am
re-reading it now. I agree with his #5 prediction: the lines between SEO, content marketing & social media will become more blurred. I also go further to say each could be measured, tracked & evaluated within a consistent platform to continue to drive high value sales. By harnessing the data, both on the back end from the retailer as well as from the transaction itself, marketers will gain the proper insights as to what is most effective in closing the sale, who contributed to the sale and, ultimately, the true value of the customer and their sale.
So re-load your coffee cup & enjoy these articles! I sure did.
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